reallybrief
AI Form Generator
Overview
ReallyBrief is a completely free online form builder that helps you create beautiful forms with no code in seconds. This case study highlights how I improved the UX by integrating AI, streamlining form creation, and enhancing user engagement.
role
Lead Product Designer
Team
2 Software Engineers
Core Problem
Users who need to create survey forms spend an inordinate amount of time crafting the right questions. Manually brainstorming and designing these forms delays audience engagement and increases friction in data collection.
The Solution
AI Integration: Implemented an AI system that transforms a simple user prompt into a ready-to-edit form.
Process
Create a prompt
A streamlined UI allows users to input a short prompt.
API Integration
The prompt is sent to the ChatGPT API, which generates a JSON file..
Generate JSON
This JSON file is structured to align with the application’s data model, instantly populating a form template.
We considered various methods to automate form creation, including training a custom AI model tailored to our data structure. However, this approach was too expensive. Instead, we chose a more efficient solution: mapping out the data structures for different question types and using prompt engineering techniques.
In our backend, we’ve developed a refined prompt that processes each user input. This prompt interacts with the ChatGPT API, guiding it to generate a structured JSON file compatible with our application. We selected a model proficient in understanding natural language and capable of producing accurate JSON outputs. This process required iterative refinement to ensure an optimal user experience from input to form generation.
The actual experience
Users begin by entering a brief description of the form they need. The AI processes this input and generates a fully structured form, complete with relevant questions and fields, ready for immediate use.
Measurable Results
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Time Savings
Users can now create forms up to 99% faster than manually drafting each question.
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Efficiency
Dramatically reduced editing time, allowing users to start collecting data almost immediately.
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Adoption
High engagement with the Helicon AI tool, as evidenced by consistent use of the prompt-driven form creation feature.
