Hi!

I’m Isaac—a Chicago-based product designer with a broad background spanning eCommerce, B2B, SaaS, dynamic pricing, and healthcare.

Over the years, I’ve teamed up with organizations like Sears, Walmart, Walgreens, and Envestnet, tackling everything from large-scale digital transformations to building internal tools for pricing, analytics, and patient registration. 

worked with

Hoag

PepsiCo

Envestnet

Sears

Walmart

Scorpion

Walgreens

Plum Tree Group

Industry Experience 

Healthcare

Working with Walgreens taught me the critical impact of UX on patient safety and efficiency. I redesigned pharmacy systems to reduce errors, streamline prescription workflows, and better serve both pharmacists and patients—proving that thoughtful design can literally save lives.

eCommerce

I’ve helped large retailers like Sears and Walmart navigate digital transformations—designing brand pages, dynamic pricing tools, and more. By leveraging user research and iterative design, I deliver shopper-centric experiences that also support bottom-line growth.

B2B & SaaS

From building custom eCommerce solutions for nonprofits to modernizing enterprise wealth management platforms, I understand the unique pressures of B2B and SaaS. My flexible processes adapt to complex stakeholder needs while keeping user-centric innovation at the forefront.

AI & Innovation


I thrive on integrating emerging tech into practical solutions—like ReallyBrief, a ChatGPT-powered form-generation tool I built to streamline user workflows. Whether it’s prototyping with cutting-edge APIs or mentoring teams on AI best practices, I’m always looking for the next opportunity to innovate.

Research & Discovery

My approach merges business and market intelligence with hands-on user research. I conduct exploratory interviews and evaluative testing throughout the product lifecycle, ensuring every design decision is grounded in real-world insights. Whether it’s a quick click-test or a long-term participant pool, I believe continuous feedback is key to building what users actually need.

Design Systems

Building scalable, token-based design systems is one of my specialties. From multi-brand architectures to atomic design frameworks, I help teams create consistent, cohesive experiences—accelerating development and ensuring every pixel stays on-brand.

Work experience

Lead Product Designer

Foundant Technologies

Chicago, IL / remote
2023 - Current

I'm currently leading the UI/UX and visual design for a major overhaul of three legacy software products in the philanthropy space. These platforms are used by hundreds of donors, nonprofits, and community foundations to create a meaningful impact. I was brought in to address challenges such as the lack of a unified design system and inconsistencies across multiple products. My focus is on building a cohesive design strategy and system to create a more seamless, consistent, and user-friendly experience—especially in key areas like grant applications and donor management.

Principal and Senior Product Designer

Hoag Health System

Chicago, IL / remote
2023 - 2023

I was hired by Hoag to address the significant issue of patient fragmentation across multiple healthcare providers. As a leader in the UX domain, I spearheaded the development of a platform aimed at tackling this problem. This initiative required extensive research and allocated resources. I led various workstreams, including the creation of centralized patient experiences throughout the network and the analysis of large-scale surveys encompassing patient perspectives. My role involved driving the design and implementation of solutions to achieve the overarching goal of reducing fragmentation and improving the patient experience.

Lead UX

Sulos

Chicago, IL / remote
2022 - 2023

I joined the Sulos team as the lead designer for a remote patient monitoring application in the field of palliative care. My role involves driving strategic initiatives and planning to enhance the system's user experience by connecting patients, their families, care teams, and care coordinators at palliative care organizations. By adopting a research-driven and user-focused approach, I am helping the company prioritize user needs in the development process and shift away from a team-centric focus.​

Senior UX Design Consultant ​

Envestnet​

Chicago, IL / remote 2021 - 2022​

During my time at Envestnet, I established myself as an inclusive design leader and strong user advocate. I oversaw the experience strategy and UI/UX design for Envestnet’s core foundational financial products, upon which all other products relied. My focus was on demonstrating the value of human-centered design to VP-level business stakeholders and managing UX collaboration. ​

Senior UX Design Consultant

PepsiCo

Chicago, IL / remote
2020 - 2021

During my time at this role, I worked with a small consulting team to build custom ecommerce solutions for PepsiCo from the ground up. I had the opportunity to apply my skills in UX design and product management to lead the planning, strategy, and roadmap of the platform. Additionally, I worked with the client to learn about their customers and pain points, which helped me translate them into real solutions."​

Senior UX Design Consultant

Walmart

Chicago, IL / remote
2020

I had the opportunity to work with great UX teams helping to modernize Walmart's dynamic pricing legacy systems. I applied my skills as a researcher and took the lead in conducting user research for one of the company's pricing systems. Additionally, I used my design research findings to design the next generation of the platform. As a mentor, I also worked with junior designers to help them improve their skills, particularly in the areas of deliberation and problem-solving.

Senior UX Design Consultant

Walgreens

Chicago, IL
2019

As a UX consultant on the team, I worked with a large UX team and researchers to reshape the future of the next-generation pharmacy application. I applied my UX skills to lead the domain of patient profile and patient registration, consolidating a large amount of data into a meaningful ecosystem of relevant content which influenced the designs and drove design discussions.

Head of Product

Doogma

Chicago, IL
2018 - 2019

At Doogma, I had the privilege of leading the entire user experience for the company's core product customization technology. I oversaw the design of product configuration experiences for clients' ecommerce sites, ensuring that the end-to-end experience was seamless. Additionally, I worked closely with the CEO to identify strategic, intuitive solutions that would translate into scaling MRR.

Senior UI/UX Designer

Sears Holdings Corp.

Chicago, IL
2014 - 2017

Pivoting from a startup culture into a enterprise-level environment at Sears America, I used my extensive knowledge of building the Sears platform Shop Your Way to design numerous projects for the company, such as Pebble, Sears Auto, and mainly the Personal Shopper app. These projects included leading the visual experience and developing detailed wireframes and prototypes.​

Art Director

Sears Israel​

Tel Aviv, Israel
2010 - 2014

I joined the Sears Israel team shortly after it was acquired by Sears U.S. and collaborated with great designers, product managers, and leadership to redefine the online shopping experience and transform Shop Your Way into a mega site used by millions of shoppers. This included collaboration with teams on the U.S. side and bringing many ideas to life. Additionally, I established the first design studio at Sears Israel and hired designers and freelancers to support our efforts.

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UX leader, product designer and entrepreneur

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